- Telstra:
- Campaign Overview
In 1999, we through our online share offer software IPOsoft® managed the online float of the T2 Telstra IPO.
In addition to the public offer and media websites we also delivered video web casts at the announcement of the Telstra share sale and at the opening of the public offer period. This allowed people to view the speeches from the Federal Government Minister for Finance and Telstra's Chief Executive Offer as to why the share sale would benefit all Australians.
To publicise the Telstra IPO digitally The Currency built the online advertising campaign that was trafficked on popular Australian web sites. The Currency was required to ensure that all key messaging in the online ad campaign did not breach legal restrictions in that it could inform people as to the process, but could not be used to actively promote or market the purchase of shares in Telstra.
In order to extend the ability for people to participate in the share offer online outside of the primary offer web site, we built a facility that was placed on approximately 50 of the major Australian broker company web sites so that clients of these brokers could be directed to view the online prospectus and apply into the offer electronically during the offer open period.
The project was and still is the largest IPO in the world; the statistics from the project (noting that in 1999 the web and online payment transactions were in their infancy) are listed below:
We were responsible for creating and managing the online share offer site which included the following functionality:
- Public Offer Web Site
- Online Pre-registration
- Online Prospectus
- Online Applications
- Online Payments
- Allocation Look-Ups
- Syndicate Web Site
- Media Web Site
- Broker & IFA Web Site
- Broker Buttons
- Broker Co-Branded Prospectus
- Online Ad Campaign
- Disabled Access, multiple Languages
- Foreign Access Barring
- Live Video Web Casts
- Application / Server Infrastructure
- Basic Reporting
In addition to the public offer and media websites we also delivered video web casts at the announcement of the Telstra share sale and at the opening of the public offer period. This allowed people to view the speeches from the Federal Government Minister for Finance and Telstra's Chief Executive Offer as to why the share sale would benefit all Australians.
To publicise the Telstra IPO digitally The Currency built the online advertising campaign that was trafficked on popular Australian web sites. The Currency was required to ensure that all key messaging in the online ad campaign did not breach legal restrictions in that it could inform people as to the process, but could not be used to actively promote or market the purchase of shares in Telstra.
In order to extend the ability for people to participate in the share offer online outside of the primary offer web site, we built a facility that was placed on approximately 50 of the major Australian broker company web sites so that clients of these brokers could be directed to view the online prospectus and apply into the offer electronically during the offer open period.
The project was and still is the largest IPO in the world; the statistics from the project (noting that in 1999 the web and online payment transactions were in their infancy) are listed below:
- 4,200 Hardcopy Prospectus Requests
- 12,500 Online B-Pay Applications
- 44,600 PDF Prospectus Downloads
- 153,000 Online Pre-Registrations
- 330,000 HTML Prospectus Views
- 2,300,000 Web Pages Delivered
- AA International Disabled Rating
- No Foreign Access
- Top 100 Australian Web Site
- Good Press Coverage
- World’s Largest IPO Process Online
- Multiple Projects “Live” In 6 Week
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