Gunns is one of the largest farmers of trees in Australia, currently growing the equivalent of 460 trees for every person in Tasmania on its plantation estate. We worked with Gunns to develop an open and honest visual identity to reflect their business and brand positioning.

 

It was key to develop a visual identity that reflected their sustainable approach to forestry and avoided the clichéd images often seen. The identity reflected the full lifecycle from tree to wood to product, we also felt the identity needed to reflect their modern methods to differentiate them from other less reputable firms.

 

The website design was then an extension of this ethos, the page design, colour palette and imagery showcase this approach and offered a framework for future cost effective extension into their other brands.

www.gunns.com.au