About
"Great agency, passionate about what they do and what we do – perfect! Very much appreciate their honesty and creativity." ING Direct (UK)
We're a collective of highly trained digital professionals working as an online financial communications agency, with a heritage of providing strategic advice which we measure against commercial goals.
We've been entrusted with some major corporate and high finance brands in the online space and so we provide a high level of boutique service. We believe if something is worth doing, it's worth doing very, very well.
And to do that you need experience. You'll only find specialists at our place and you'll find a digital agency with more than 15 years history of consistently delivering against that promise for our clients.
And to support our digital advisory service we utilise The Currency Software Platform which has been used in corporate actions and transactions with total deal values exceeding $300 billion.
Personnel
Josh Frith
Managing Director
Josh has led The Currency since co-founding the agency (then as @www) in 1996 and has overseen the output of its work for top-tier clients internationally and the growth of its offices in London & Sydney.
In this time he has built an independent agency staffed only with experienced digital specialists across a spectrum of skills to provide our clients with a boutique level of advice but with an execution capability rivaling any large agency.
The proof is in the pudding as they say and Josh believes our client list and our portfolio of work confirms the ethos of the business.
James Rintoul
General Manager - Sydney
Clients that James has worked with include BHP Billiton, The Seven Network, UBS, Goldman Sachs JB Were, Australian Government – Department of Finance and Deregulation, Telstra 3 Share Offer, Telstra 2 Share Offer, Mallesons Stephens Jacques and Archer Capital.
James has also been behind The Currency’s technology since 1996 (then as @www) and has been responsible for the strategic direction of our software products which drive many of our client campaigns. James has been exposed to many areas of our business starting as a developer before moving into the Technical Director role in Sydney 1997.
James then opened the London operation (then @www UK) in 2000 and served as its General Manager for five years, working for clients including ING Direct, ITV.com, Fremantle Media, D&AD and Cazenove. On his return to the Sydney operation in 2006 he assumed the Group Technical Director for the wider @www group.
Tristan Fawley
Creative Director - Sydney
Tristan's hands on approach with clients provides the strategic advice necessary to achieve creative excellence whilst being strongly tied to defined commercial objectives.
Prior to The Currency Tristan was the London Design Director for global branding agency Enterprise IG. Tristan brings a multi-disciplinary design ethos to The Currency spanning online, packaging, corporate identity and print design.
Barnaby Hobbs
General Manager - London
Barnaby runs our London office and directs the account management team to ensure they deliever on brief and to budget.
Barnaby originally joined The Currency Sydney in 2000 after a tenure with the Sydney Olympic Committee working on the handover ceremonies for the Atlanta and Sydney Olympic Games.
His digital experience straddles the finance and corporate and media sectors where for The Currency he's managed client brands such as Vodafone, ING Direct UK, Dyson, and FremantleMedia.
Our Products
The Currency's Iposoft® Dataroom Platform is a multi-purpose secure web-based environment for communications and document management.
The Currency's Iposoft® Fund Manager is a secure reporting portal that provides a central repository for Private Equity Fund reporting and documentation to fund investors.



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